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Elizabeth V. Sweet PhD

Elizabeth V. Sweet, PhD


2249 SS&H Department of Sociology
University of California, Davis
One Shields Avenue

Davis , California 95616

Office Hours for Spring 2016 :

  • Wednesday 12:00-2:00p
  • By appointment


  1. Ph.D. Sociology. University of California, Davis December 2013.
  2. M.A. Sociology. University of California, Davis September 2006.
  3. B.A. Sociology, summa cum laude. Oregon State University June 2004.


Research and Teaching Interests: Sex and Gender; Children and Childhood; Research Methods and Data Analysis; Sociology of the Family

Dissertation Research: "Boy Builders and Pink Princesses: Gender, Toys, and Inequality over the Twentieth Century"

In the first part of the dissertation, I use content analysis methods to examine the ideas about gender encoded in Sears catalog toy advertisements over the 20th century. From this analysis, I find that the extent and mechanisms of gender-marketing, the portrayal of gendered roles, and the prevalence of gender stereotypes in toys have been fluid over time. In the second part of the dissertation, I use historical demographic data, secondary data sources, and public opinion polls to assess possible explanations for these variations. My analyses suggest that gender ideology played a central role in both the processes that sustained gender inequality and in the gender definition and stereotyping of toys over the 20th century.

Research Clusters:


1283 Social Sciences & 
University of California, 
One Shields Avenue 
Davis, CA 95616

(530) 752-0782 phone
(530) 752-0783 fax

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