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Elizabeth V. Sweet PhD

Elizabeth V. Sweet, PhD

Postdoctoral Scholar

Lecturer

2249 SS&H Department of Sociology
University of California, Davis
One Shields Avenue

Davis , California 95616

Office Hours for Fall 2014 :

  • Tuesday 10:00am-11:00am
  • Thursday 2:00pm-3:00pm
  • By appointment

Education:

  1. Ph.D. Sociology. University of California, Davis December 2013.
  2. M.A. Sociology. University of California, Davis September 2006.
  3. B.A. Sociology, summa cum laude. Oregon State University June 2004.

Biography:

Research and Teaching Interests: Sex and Gender; Children and Childhood; Sociology of the Family; Inequality and Stratification; Research Methods and Data Analysis

Dissertation Research: "Boy Builders and Pink Princesses: Gender, Toys, and Inequality over the Twentieth Century"

In the first part of the dissertation, I use content analysis methods to examine the ideas about gender encoded in Sears catalog toy advertisements over the 20th century. From this analysis, I find that the extent and mechanisms of gender-marketing, the portrayal of gendered roles, and the prevalence of gender stereotypes in toys have been fluid over time. In the second part of the dissertation, I use historical demographic data, secondary data sources, and public opinion polls to assess possible explanations for these variations. My analyses suggest that gender ideology played a central role in both the processes that sustained gender inequality and in the gender definition and stereotyping of toys over the 20th century.

Research Clusters:

Gender:
Sociology

1283 Social Sciences & 
Humanities 
University of California, 
Davis 
One Shields Avenue 
Davis, CA 95616

(530) 752-0782 phone
(530) 752-0783 fax

Map and Additional Contact Information

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