You are here: Home / People / Elizabeth V. Sweet, PhD

Elizabeth V. Sweet PhD

Elizabeth V. Sweet, PhD

Postdoctoral Scholar

Lecturer

2249 SS&H Department of Sociology
University of California, Davis
One Shields Avenue

Davis , California 95616

Office Hours for Fall 2014 :

  • Tuesday 10:00am-11:00am
  • Thursday 2:00pm-3:00pm
  • By appointment

Education:

  1. Ph.D. Sociology. University of California, Davis December 2013.
  2. M.A. Sociology. University of California, Davis September 2006.
  3. B.A. Sociology, summa cum laude. Oregon State University June 2004.

Biography:

My dissertation is entitled "Boy Builders and Pink Princesses: Gender, Toys, and Inequality over the Twentieth Century". In the first part of the dissertation, I use content analysis methods to examine the ideas about gender encoded in Sears catalog toy advertisements over the 20th century. From this analysis, I find that the extent and mechanisms of gender-marketing, the portrayal of gendered roles, and the prevalence of gender stereotypes in toys have been fluid over time. In the second part of the dissertation, I use historical demographic data, secondary data sources, and public opinion polls to assess possible explanations for these variations. My analyses suggest that gender ideology played a central role in both the processes that sustained gender inequality and in the gender definition and stereotyping of toys over the 20th century.

Research Interests:

Gender:
Sociology

1283 Social Sciences & 
Humanities 
University of California, 
Davis 
One Shields Avenue 
Davis, CA 95616

(530) 752-0782 phone
(530) 752-0783 fax

Map and Additional Contact Information

Upcoming Events
"Sociology welcome back coffee klatch" for faculty, staff, and students. Oct 02, 2014 09:00 AM - 12:00 PM — Boardroom
Sociology Fall Welcome Oct 09, 2014 04:30 PM - 07:00 PM — Putah Creek Lodge
Faculty Meeting Oct 10, 2014 01:10 PM - 03:00 PM — Boardroom
Faculty Meeting Oct 10, 2014 01:10 PM - 03:00 PM — Boardroom
Faculty Meeting Oct 17, 2014 01:10 PM - 03:00 PM — Boardroom
Upcoming events…
Make a Gift

Giving matters at UC Davis. For more than a century, donors have been helping the university address the issues that matter most to California, the nation and the world.  The Department of Sociology is dedicated to achieving excellence. Your gift can help.

Make a gift