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Jennifer TyreeHageman


  • Ph.D., Sociology, University of California, Davis, (expected 2017).
  • M.A., Sociology, University of California, Davis, 2009.
  • B.S., Comparative Sociology, University of Puget Sound, 2004.


Research Interests

Economic and financial sociology, sustainability, sociology of markets, sociology of consumption and consumer behavior, social theory, organizational theory, innovation, science and technology, social bases of technology.


TyreeHageman, J., K.S. Kurani, N. Caperello. 2014. "What Does Community and Social Media Use Look Like Among Early PEV Drivers? Exploring How Drivers Build an Online Resource Through Community Relations and Social Media Tools." Transportation Research Part D 33: 125-134.

TyreeHageman, J. 2013. "From Silicon  Valley to Wall Street: Following the Rise of an Entrepreneurial Ethos." Berkeley Journal of Sociology 57:74-113.

Caperello, N., K. S. Kurani, J. TyreeHageman 2013. "Do you Mind if I Plug-in My Car? How Etiquette Shapes PEV Drivers' Vehicle Charging Behavior. Transportation Research Part A 54:155-163.

Axsen, J., J. TyreeHageman, A. Lentz 2012. "Lifestyle Practices and Pro-Environmental Technology." Ecological Economics 82:64-74.

Working Papers  & Research Reports

"Engendering the Future of Electric Vehicles: Conversations with Men and Women."  - here

"Potential Consumer Response to Electricity Demand Response Mechanisms: Early Plug-in Vehicle Drivers in San Diego California" - here

In the News:


Ongoing Projects


My dissertation looks at the emerging plug-in electric vehicle market to examine how the meanings attached to products are negotiated individually and collectively by consumers. As a response to economic theory centering on markets, economic sociology has largely been a study of markets with a focus on production, and economic sociologists have for the most part ignored consumption.  My research uses sociological work on valuation and preference formation and a practice theory framework articulated by sociology of consumption scholars to examine how consumers assign value to PEVs and how PEVs are directly implicated in the conduct and reproduction of daily life. Looking at how market actors evaluate PEVs along different dimensions of economic value: use value, investment value, individualistic value, relational value, functional value, and symbolic value will shed light on the ways in which consumers resolve issues of value and price. The focus on the elements of practice present in PEV purchase and use frames consumption as part of a larger practice and will help explain how drivers are actively and creatively reproducing these practices as well as their associated images and ideologies that feed back into the PEV market.

Gender and Transportation


Perceptions of ZEVs